Design thinking

Design thinking: integrating innovation, customer experience and brand value

by Lockwood, Thomas

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Title Statements

  • Full title :Design thinking : integrating innovation, customer experience and brand value / edited by Thomas Lockwood.

Edition Statements

  • Publication Date:©2010.

Publication Statements

The Physical Object

  • Description:xvii, 285 pages : : illustrations ; : 23 cm

Edition Identifiers

  • ISBN:9781581156683, 1581156685
  • oclc:ocn664092379
  • LC Classification:TS171.4
  • Dewey Decimal:658.5/752

Table of Contents

Notes on the evolution of design thinking : a work in progress / Craig M. Vogel -- The designful company / Marty Neumeier -- Creating the right environment for design / Julian Jenkins -- Designing business : new models for success / Heather M.A. Fraser -- Unleashing the power of design thinking / Kevin Clark and Ron Smith -- Design thinking and design management : a research and practice perspective / Rachel Cooper, Sabine Junginger, and Thomas Lockwood -- The four powers of design : a value model in design management / Brigitte Borja de Mozota -- Transition : becoming a design-minded organization / Thomas Lockwood -- Building leadership brands by design / Jerome Kathman -- Let's brandjam to humanize our brands / Mark Gobe -- Bringing the future into global brands / Tony Kim -- Brand-driven innovation / Erik Roscam Abbing and Christa van Gessel -- Branding and design innovation leadership : what's next? / Phil Best -- Service design : an appraisal / Roberto M. Saco and Alexis P. Goncalves -- Bottom-line experiences : measuring the value of design in service / Lavrans Lvlie, Chris Downs, and Ben Reason -- From small ideas to radical service innovation / Mark Jones and Fran Samalion…

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Subjects

branding Branding (Marketing) Business enterprises Conception de produit Design Design de produit Design industriel Industrial design Product design Stratégie de marque

Writers

Lockwood, Thomas

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