Title Statements
- Full title :Effectual entrepreneurship / Stuart Read, Saras Sarasvathy, Nick Dew, and Robert Wiltbank.
Edition Statements
- Publication Date:2016.
- Edition:2nd ed
Publication Statements
- Publisher(s):Taylor and Francis
- Place of Publication:Milton
- Language:eng
- Publication Date:2016.
The Physical Object
- Description:1 online resource (325 pages)
Edition Identifiers
- ISBN:9781317410324, 1317410327
- oclc:ocn959864885
- LC Classification:HB615
- Dewey Decimal:658.1/1
Table of Contents
Cover; Title; Copyright; Contents; Acknowledgments; Introduction: The science of entrepreneurship; How to use this book; PART I What we know about entrepreneurs and entrepreneurship; 1 Roadmaps, myths, and the Bahamas; 2 Good ideas are everywhere; 3 Most ventures require little startup capital; 4 Fail cheap and learn quickly; 5 The plunge doesn't have to be a plunge at all; PART II How (expert) entrepreneurs think; 6 Prediction, risk, and uncertainty; 7 Opportunities are created as well as discovered; 8 Managing uncertainty through control; 9 The effectual logic of expert entrepreneurs.
PART III The nuts and bolts of venturing: Effectuation in action10 The bird-in-hand principle: Start with what you have; 11 Transforming means into something valuable; 12 The affordable loss principle: Risk little, fail cheap; 13 Using slack for bootstrap financing; 14 The crazy quilt principle: Form partnerships; 15 Asking potential partners to make commitments; 16 The lemonade principle: Leverage surprise; 17 Putting it together: The effectuation process; PART IV I am an entrepreneur now: How far can I go?; 18 Ownership, equity, and control: Manage stakeholders.
19 Business plans and business m…
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