Entrepreneurship
by Hisrich, Robert D. Peters, Michael P. Shepherd, Dean A.
Aims to instruct students on the process of formulating, planning, and implementing a new venture. This book reveals descriptions of 'how to' embark on a new venture in a logical manner. It includes comprehensive cases at the end of the text that have been hand-picked by the authors to go hand-in-hand with chapter concepts.
Read More ↓Title Statements
- Full title :Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd
Summary
Aims to instruct students on the process of formulating, planning, and implementing a new venture. This book reveals descriptions of 'how to' embark on a new venture in a logical manner. It includes comprehensive cases at the end of the text that have been hand-picked by the authors to go hand-in-hand with chapter concepts.
Read More ↓Edition Statements
- Publication Date:2010
- Edition:8. ed
Publication Statements
- Publisher(s):McGraw-Hill
- Place of Publication:Boston, Mass
- Language:eng
- Publication Date:2010
Notes
Part I: The Entrepreneurial Perspective 1. Entrepreneurship and the Entrepreneurial Mind-Set 2. Entrepreneurial Intentions and Corporate Entrepreneurship 3. Entrepreneurial Strategy: Generating and Exploiting New Entries Part II: From Idea to Opportunity 4. Creativity and the Business Idea 5. Identifying and Analyzing Domestic and International Opportunities 6. Intellectual Property and Other Legal Issues for the Entrepreneur Part III: From the Opportunity to the Business Plan 7. The Business Plan: Creating and Starting the Venture 8. The Marketing Plan 9. The Organizational Plan 10. The Financial Plan Part IV: From the Business Plan to Funding the Venture 11. Sources of Capital 12. Informal Risk Capital, Venture Capital, and Going Public Part V: From Funding the Venture to Launching, Growing and Ending the New Venture 13. Strategies for Growth and Managing the Implication of Growth 1 Accessing Resources for Growth from External Sources 15. Succession Planning and Strategies for Harvesting and Ending the Venture Part VI: Cases
The Physical Object
- Description:xxi, 602 s. : : illustrations ; : 27 cm
Edition Identifiers
- ISBN:0071267689, 9780073530321, 0073530328, 9780071267687, 0071267689
- oclc:ocn894994738
- LC Classification:HD62.5
- Dewey Decimal:658.421
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