Exploring strategy

Exploring strategy

by Angwin, Duncan Johnson, Gerry Regnér, Patrick Scholes, Kevan Whittington, Richard

Type Book
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Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies …

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Title Statements

  • Full title :Exploring strategy

Summary

Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.

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Edition Statements

  • Publication Date:2019
  • Edition:12. edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow, Essex
  • Language:eng
  • Publication Date:2019

Notes

På omslaget: Text and cases

The Physical Object

  • Description:840 sider : : ill. i farver

Edition Identifiers

  • ISBN:9781292282459 (hf.), 1292282452 (hf.)
  • oclc:on1132195077

Table of Contents

Table of contents: Introducing Strategy ; Macro Environmental Analysis ; Industry and Sector Analysis ; Resources and Capabilities Analysis ; Stakeholders and Governance ; History and Culture ; Business Strategy and models ; Corporate Strategy ; International Strategy ; Entrepreneurship and Innovation ; Mergers, Acquisitions and Alliances ; Evaluating Strategies ; Strategy Development Processes ; Organising and Strategy ; Leadership and Strategic Change ; The Practice of Strategy

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Subjects

Business planning KAT201912 Planification stratégique Strategi Strategic planning strategisk ledelse strategisk planlægning virksomheder virksomhedsstrategi

Writers

Angwin, Duncan Johnson, Gerry Regnér, Patrick Scholes, Kevan Whittington, Richard

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