Using business cases, the book offers practical frameworks on how to unlock the value of modern strategic partnerships. Along with showing how partnerships build brand awareness, customer loyalty, and competitive advantage, the author reveals the tremendous possibilities for gro…
Drawing from the combined experiences, this book provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of international business, the edition highlights the …
The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. By merging analytic culture with data and technology strategies, this framework creates understanding for analytics leader…
Discusses how entrepreneurial principles can be used by businesses of all kinds to grow revenues, drive innovation, and transform themselves into modern organizations
Shows coaches how to use mindfulness in working with clients on a range of issues including work-life balance, stress management, decision-making, coping with ambiguity, dealing with crises, employee engagement, heightening focus and clarity, communication, increasing presence, …
In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, a…
Shares new lessons and inspiration drawn from dozens of entrepreneurs who rejected traditional corporate careers in favor of pursuing their dreams
Customer acquisition is one of the biggest challenges of building an online business of any kind. The first step of acquiring customers is generating traffic. This book is about how to drive traffic to your site using content marketing.
This textbook encourages participate teaching and active learning through a structured style and format, with each chapter containing a list of key concepts and objectives
Four of the most noted experts in the field of search engine optimization (SEO) provide proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions
Indhold: Introduction: Machine Intelligence ; Cheap changes everything ; Prediction (Prediction machine magic ; Why it's called intelligence ; Data is the new oil ; The new division of labor) ; Decision Making (Unpacking decisions ; The value of judgment ; Predicting judgment ; …
