This book mines seafaring logs and other archives of fifteenth- and sixteenth-century ship captains and discovers instructive lessons for today's leaders facing challenges to their authority as well as for other members of organizations in which mutinous events occur. The book b…
The internet and social media make managing a company''s reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.…
Don't fight for customers, let them fight over you!Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase …
There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our…
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, this text offers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new…
Organization structures do not fail, says Jay Galbraith, but management fails at implementing them correctly. This is why, he explains, the idea that the matrix does not work still exists today, even among people who should know better. But the matrix has become a necessary form…
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fo…
Dr Stephen R. Covey was named one of America's 25 most influential people by Time magazine. With this book, he provides a new leadership model designed for today's world of rapid change. Om ledelse i vidensamfundet, hvor det handler om at sætte hver enkelt individ i stand til a…
A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need …
Psychologist Ron Friedman uses the latest research from the fields of psychology, economics, neurobiology, marketing, and evolutionary anthropology to reveal what really makes us successful at work. Integrating powerful stories and cutting edge science, Friedman explains how com…
