Marketing concepts and strategies
by Ferrell, Odies C., Pride, William M., Dibb, Sally, Simkin, Lyndon
by Ferrell, Odies C., Pride, William M., Dibb, Sally, Simkin, Lyndon
by Ferrell, O. C., Pride, William M., Dibb, Sally, Simkin, Lyndon
"Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support t…
by Ferrell, O. C., Pride, William M., Dibb, Sally, Simkin, Lyndon
by Ferrell, O. C., Pride, William M., Dibb, Sally, Simkin, Lyndon
'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation.
by Ferrell, O. C., Pride, William M., Dibb, Sally, Simkin, Lyndon
by Ferrell, O. C., Pride, William M., Dibb, Sally, Simkin, Lyndon
by Ferrell, O. C., Pride, William M., Dibb, Sally, Simkin, Lyndon