Marketing concepts and strategies
by Ferrell, Odies C., Pride, William M., Dibb, Sally, Simkin, Lyndon
by Ferrell, Odies C., Pride, William M., Dibb, Sally, Simkin, Lyndon
by Ferrell, O. C., Pride, William M., Dibb, Sally, Simkin, Lyndon
"Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support t…
by Ferrell, O. C., Pride, William M., Dibb, Sally, Simkin, Lyndon
by Ferrell, O. C., Pride, William M., Dibb, Sally, Simkin, Lyndon
'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation.
by Ferrell, O. C., Pride, William M., Dibb, Sally, Simkin, Lyndon
by Ferrell, O. C., Pride, William M., Dibb, Sally, Simkin, Lyndon
by Ferrell, O. C., Pride, William M., Dibb, Sally, Simkin, Lyndon
A"Marketing Essentials 2e" explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informativ…
This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services.
This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services.
This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services.
This title explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting, …
This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services.
by Ferrell, O.C, Pride, William M., Simkin, Lyndon, Dibbs, Sally