Do these comments sound familiar? We would love to be more innovative, but we don't have the resources Innovation works in some companies; we just aren't that creative We get some good ideas, but nothing ever happens with them Unfortunately, they reflect the general perception a…
Based on Cross's twenty-rive years of experience and filled with stories and anecdotes from a number of industries, the book presents a different look at innovation and how to recognize opportunites for moving past merely talking about innovation to action and making it a priori…
Do these comments sound familiar? We would love to be more innovative, but we don't have the resources Innovation works in some companies; we just aren't that creative We get some good ideas, but nothing ever happens with them Unfortunately, they reflect the general perception a…
"Introduction I forget the date, but it was somewhere around 1998; my employer at the time was in the middle of a number of important launches for several customer organizations. Some were going very well, while others were collectively raising the blood pressure of the organiza…
"Introduction I forget the date, but it was somewhere around 1998; my employer at the time was in the middle of a number of important launches for several customer organizations. Some were going very well, while others were collectively raising the blood pressure of the organiza…