Entrepreneurship & small business management

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Entreprenuerial pathways - Who are your customers? - Integrated marketing - Show me the money: finding, securing and managing it - Operating a small business effectively - Leadership, ethics, and exits.

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Title Statements

Full title :Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin.

Summary

Edition Statements

Publication Date:2015
Edition:Second edition

Publication Statements

Publisher(s):Pearson
Place of Publication:Boston
Language:eng
Publication Date:2015

The Physical Object

Description:xxii, 697 pages : : illustrations ; : 28 cm

Edition Identifiers

ISBN:9780133767186, 0133767183
oclc:ocn864709684
LC Classification:HD62.7
Dewey Decimal:658.02/2

Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Creating business from opportunity -- Exploring your market -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand.