Entrepreneurship: starting & operating a small business

by Mariotti, Steve

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Title Statements

Full title :Entrepreneurship : starting & operating a small business / Steve Mariotti, Caroline Glackin.

Edition Statements

Publication Date:©2016
Edition:Fourth Edition

Publication Statements

Publisher(s):Pearson
Place of Publication:Boston
Language:eng
Publication Date:©2016

The Physical Object

Description:xxiv, 541 pages : : illustrations en couleur ; : 28 cm.

Edition Identifiers

ISBN:9780133934458, 0133934454
oclc:on1130977588
LC Classification:HD62.5

Unit 1: entrepreneurial pathways -- Entrepreneurs recognize opportunities -- The business plan : road map to success -- Creating business from opportunity -- Unit 1: Case study: spanx -- Unit 2: Integrated marketing -- Exploring your market -- Developing the right marketing mix and plan -- Smart selling and effective customer service -- Unit 2: Case study: kitchen arts & letters, inc -- Unit 3: Show me the money : finding, securing, and managing it -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy: debt, equity, or both? -- Unit 4: Case study: Lee's ice cream -- Unit 5 operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Management, leadership, & ethical practices -- Unit 4: case study: onlc training centers -- Unit 5: Cashing in the brand -- Franchising, licensing, and harvesting: cashing in your brand -- Unit 5: Case study: honest tea -- Appendix 1 Sample student business plan : University Parent, Inc -- Appendix 2 Bizbuilder business plan -- Appendix 3 Resources for entrepreneurs -- Appendix 4 Useful formulas a…