Entrepreneurship: theory/process/practice

by Frederick, Howard

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Title Statements

Full title :Entrepreneurship : theory/process/practice / Howard Frederick, Allan O'Connor, Donald F. Kuratko.

Summary

"Develop your entrepreneurial capacity through imagination, creativity and design. Entrepreneurship has many meanings around the world, but there are overriding themes that unite them. In this text, you'll learn how a survey of theoretical approaches helps us distinguish between the different kinds of entrepreneurs.ïư You'll look at the most common characteristics exhibited by successful entrepreneurs and evaluate how entrepreneurs can have impacts on biodiversity and ecosystems. The practical, experiential parts of the text provide you with techniques for identifying and assessing opportunities and for creating that all-important value proposition.ïư Business Modelling, Lean Marketing, and twenty-first-century ways to raise funding are all included."--Provided by publisher.

Edition Statements

Publication Date:©2019
Edition:5th Asia-Pacific edition

Publication Statements

Publisher(s):Cengage Learning
Place of Publication:South Melbourne, Vic
Language:eng
Publication Date:©2019

The Physical Object

Description:xxx, 594 pages : : illustrations, charts ; : 26 cm

Edition Identifiers

ISBN:9780170411752, 0170411753
oclc:on1091867096
Dewey Decimal:658.421

1. Entrepreneurship: evolutionary development, revolutionary impact -- 2. The entrepreneurial mind-set: cognition and career -- 3. Ethical, social and sustainable entrepreneurship -- 4. Pathways to entrepreneurial ventures -- 5. Opportunity identification and the creative pursuit of innovative ideas -- 6. Design thinking for entrepreneurial ventures -- 7. Lean entrepreneurship and identifying customer needs -- 8. Lean marketing and business model design -- 9. Strategic entrepreneurial growth -- 10. Legal and regulatory challenges -- 11. Business planning -- 12. Financial performance for entrepreneurial ventures -- 13. Sources of finance for entrepreneurial ventures -- 14. Valuing and harvesting entrepreneurial ventures.