Essentials of global marketing

Essentials of global marketing

by Hollensen, Svend

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Title Statements

  • Full title :Essentials of global marketing / Svend Hollensen.

Edition Statements

  • Publication Date:2008.

Publication Statements

  • Publisher(s):Pearson Education
  • Place of Publication:Harlow, Essex, England
  • Language:eng
  • Publication Date:2008.

Notes

Shortened version of: Global marketing. 4th ed. 2007.

The Physical Object

  • Description:xxviii, 494 pages : : color illustrations, facsimiles, 1 map, portraits ; : 27 cm

Edition Identifiers

  • ISBN:9780273717843, 0273717847
  • oclc:ocn225852450
  • LC Classification:HF1416
  • Dewey Decimal:658.8/4

Subjects

Case studies Export marketing Export marketing -- Case studies Internationell marknadsföring

Writers

Hollensen, Svend Hollensen, Svend

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