Essentials of global marketing

Essentials of global marketing

by Hollensen, Svend

Type Book
Rate 0.0 /5

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process:Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programmeThe book has a 100% global perspective, in…

Read More ↓
Details
Files
Reviews
Download

Title Statements

  • Full title :Essentials of global marketing / Svend Hollensen.

Summary

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process:Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programmeThe book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. The book has the following key characteristics: - Excellent supplements (video cases, video clips, PowerPoints etc.) - Integrates the latest marketing trends - Overview model of the total global marketing planning process in the beginning of the book.

Read More ↓

Edition Statements

  • Publication Date:2008.

Publication Statements

Notes

Shortened version of: Global marketing. 4th ed. 2007.

The Physical Object

  • Description:xxviii, 494 pages : : color illustrations, color maps ; : 27 cm

Edition Identifiers

  • ISBN:9780273717843, 0273717847
  • oclc:ocn779900910
  • LC Classification:HF1416
  • Dewey Decimal:658.84

Subjects

Case studies Export marketing Export marketing -- Case studies

Writers

Hollensen, Svend

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

No downloadable files are registered for this work yet.

Log in to request a copy