Essentials of global marketing

Essentials of global marketing

by Hollensen, Svend

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Title Statements

  • Full title :Essentials of global marketing / Svend Hollensen

Edition Statements

  • Publication Date:2008

Publication Statements

  • Publisher(s):Pearson Education
  • Place of Publication:Harlow [u.a]
  • Language:eng
  • Publication Date:2008

Notes

Shortened version of: Global marketing. 4th ed. 2007

The Physical Object

  • Description:XXVIII, 494 Seiten : Diagramme

Edition Identifiers

  • ISBN:9780273717843, 0273717847
  • oclc:ocn845286676
  • LC Classification:HF1416
  • Dewey Decimal:658.8/4

Subjects

Case studies Export marketing Export marketing -- Case studies Internationales Marketing

Writers

Hollensen, Svend

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