Essentials of global marketing

Essentials of global marketing

by Hollensen, Svend

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Title Statements

  • Full title :Essentials of global marketing / Svend Hollensen.

Edition Statements

  • Publication Date:2012, cop. 2012.
  • Edition:2nd ed

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow
  • Language:eng
  • Publication Date:2012, cop. 2012.

The Physical Object

  • Description:1 vol. (XXXIV-524 p.) : : ill., graph. ; : 27 cm.

Edition Identifiers

  • ISBN:9780273756545 (br), 0273756540 (br)
  • oclc:ocn834926257

Subjects

Case studies Export marketing Export marketing -- Case studies Marchés d'exportation

Writers

Hollensen, Svend

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