Estrategia global

by Peng, Mike W.

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Title Statements

Full title :Estrategia global / Mike W. Peng ; Traducción, Ma. del Pilar Carril Villareal, Magda Elizabeth Treviño Rosales ; revisión técnica, Claudia P. Gutiérrez Rojas, Mercedes Muñoz, Enrique Benjamín Franklin Fincowski.

Edition Statements

Publication Date:c2015
Edition:Tercera edición

Publication Statements

Publisher(s):Cengage Learning Editores, S.A. de C.V
Place of Publication:México, D.F
Language:spa
Publication Date:c2015

Notes

Translation of: Global strategy, 3rd edition 2014.

The Physical Object

Description:xxx, 527 pages : : illustrations ; : 25 cm

Edition Identifiers

ISBN:9786075198781, 6075198784
oclc:ocn991966229
LC Classification:HD62.4

Fundamentos de estrategia global -- Estrategias de negocios -- Estrategias corporativas -- Casos integradores.

Subjects

Entreprises multinationales -- Gestion globalism Globalization International business enterprises -- M… Mondialisation Planification stratégique Strategic planning

Writers

Peng, Mike W. Carril Villareal, María del Pilar Claudia P. Gutiérrez Rojas, Claudia P. Franklin Fincowski, Enrique Benjamín Muñoz, Mercedes Treviño Rosales, Magda Elizabeth