Fashion marketing management
"Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export. This book will be invaluable for all textile and fashion students on both undergraduate and postgraduate courses. It outlines the guideline and basics to the students about the activities of marketing and merchandising i…
Read More ↓Title Statements
- Full title :Fashion marketing management / Dr. V. Ramesh Babu, Mr. A. Arunraj.
Summary
"Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export. This book will be invaluable for all textile and fashion students on both undergraduate and postgraduate courses. It outlines the guideline and basics to the students about the activities of marketing and merchandising in apparel industry"--
Read More ↓Edition Statements
- Publication Date:2019.
Publication Statements
- Publisher(s):Woodhead Publishing India
- Place of Publication:Delhi, India
- Language:eng
- Publication Date:2019.
The Physical Object
- Description:1 online resource (vi, 280 pages) : : illustrations
Edition Identifiers
- ISBN:9788193644614, 8193644611
- oclc:on1112064986
- LC Classification:HD9940.A2
- Dewey Decimal:687.0688
Table of Contents
Introduction to fashion business -- Apparel marketing -- Fashion merchandising -- Apparel merchandising -- Retail and visual merchandising -- Sourcing -- Garment costing -- Export documentation.
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