Clothing trade -- Marketing

FM

Fashion marketing management

by Babu, V. Ramesh, Arunraj, A.

0 Type: Book

"Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export. …

RL

Rethinking luxury fashion: the role of cultural intelligence in creative str…

by Serdari, Thomaï

fromPalgrave advances in luxury

0 Type: Book

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, …