Fighting Churn with Data

Fighting Churn with Data

by Gold, Carl

Type Book
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Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold's methods, you'll reap the benefits of high customer retention.

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Title Statements

  • Full title :Fighting Churn with Data / Gold, Carl.

Summary

Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold's methods, you'll reap the benefits of high customer retention.

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Edition Statements

  • Publication Date:2020
  • Edition:1st edition

Publication Statements

  • Publisher(s):Manning Publications
  • Place of Publication:Erscheinungsort nicht ermittelbar
  • Language:eng
  • Publication Date:2020

Notes

Online resource; Title from title page (viewed December 20, 2020).

The Physical Object

  • Description:1 online resource (504 pages)

Edition Identifiers

  • ISBN:9781617296529, 161729652X
  • oclc:on1237637536

Subjects

Electronic books ; local

Writers

Gold, Carl

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