Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. --
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Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover-- or "churn" is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and …
Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, a…
Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover-- or "churn" is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and …
Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. --
Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, a…