Fighting Churn with Data
by Gold, Carl
Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold's methods, you'll reap the benefits of high customer retention.
Read More ↓Title Statements
- Full title :Fighting Churn with Data / Carl Gold.
Summary
Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold's methods, you'll reap the benefits of high customer retention.
Read More ↓Edition Statements
- Publication Date:2020.
Publication Statements
- Publisher(s):Manning Publications
- Place of Publication:S.l
- Language:und
- Publication Date:2020.
Notes
Title from content provider.
The Physical Object
- Description:1 online resource
Edition Identifiers
- ISBN:9781617296529, 161729652X
- oclc:on1235822294
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