Focus Groups: Theory and Practice
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and rec…
Read More ↓Title Statements
- Full title :Focus Groups : Theory and Practice.
Summary
The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the.
Read More ↓Edition Statements
- Publication Date:2014.
Publication Statements
- Publisher(s):SAGE Publications
- Place of Publication:Thousand Oaks
- Language:eng
- Publication Date:2014.
The Physical Object
- Description:1 online resource (225 pages).
Edition Identifiers
- ISBN:9781452270982, 1452270988, 9781483323961, 148332396X
- oclc:ocn958511045
- Dewey Decimal:300.723
Table of Contents
1. Introduction: Focus Group History, Theory, and Practice; 2. Group Dynamics and Focus Group Research; 3. Focus Groups and the Research Toolbox; 4. Recruiting Focus Group Participants and Designing the Interview Guide; 5. The Focus Group Moderator; 6. Conducting the Focus Group; 7. Analyzing Focus Group Data; 8. Focus Groups in Practice; 9. Virtual Focus Groups and Other Group Methods; 10. Conclusion;
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