From idea to profit

From idea to profit: how to market innovative products and services

by Jolly, Adam

Type Book
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"From Idea to Profit is designed to help innovators capture the full value of their creativity. With contributors including Capgemini's Innovation Centre, Euro RSCG, Saatchi & Saatchi and Interbrand, this book combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance."--Jacket.

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Title Statements

  • Full title :From idea to profit : how to market innovative products and services / Adam Jolly.

Summary

"From Idea to Profit is designed to help innovators capture the full value of their creativity. With contributors including Capgemini's Innovation Centre, Euro RSCG, Saatchi & Saatchi and Interbrand, this book combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance."--Jacket.

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Edition Statements

  • Publication Date:2005.

Publication Statements

  • Publisher(s):Kogan Page
  • Place of Publication:Sterling, Va
  • Language:eng
  • Publication Date:2005.

The Physical Object

  • Description:viii, 167 pages : : illustrations ; : 23 cm

Edition Identifiers

  • ISBN:9780749442194, 0749442190
  • oclc:on1059565923
  • LC Classification:HF5415.153
  • Dewey Decimal:658.8

Subjects

Innovations New products--Marketing Planification stratégique Strategic planning Technological innovations Technological innovations -- Marketing

Writers

Jolly, Adam

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