Title Statements
- Full title :Getting Multi-Channel Distribution Right.
Edition Statements
- Publication Date:©2020.
Publication Statements
- Publisher(s):John Wiley & Sons, Incorporated
- Place of Publication:Newark
- Language:eng
- Publication Date:©2020.
Notes
13.6.1 Preempt, Monitor, and Control Unauthorized Distribution.
The Physical Object
- Description:1 online resource (386 pages)
Edition Identifiers
- ISBN:9781119632917, 1119632919
- oclc:on1264826408
- LC Classification:HF5415.1
- Dewey Decimal:658.8
Table of Contents
Cover -- Title Page -- Copyright -- Contents -- About the Authors -- Acknowledgments -- Preface -- Chapter 1 Distribution Channels Today -- 1.1 Introduction -- 1.2 What Is New: Radical Changes in the Navigation of Distribution Channels -- 1.2.1 Changing Business Models -- 1.2.2 Omni-Channel Retailing -- 1.2.3 Data -- 1.2.4 Regulation -- 1.3 The Road Ahead -- Part I The Bedrock of Channel Functions, Power, and Conflict -- Chapter 2 Push, Pull, and Total Channel Performance -- 2.1 Introduction -- 2.2 An Organizing Framework Illustrated with Natura's Distribution Channel -- 2.2.1 Push -- 2.2.2 Pull -- 2.2.3 Supplier Inputs, Downstream Effects, and Channel Performance -- 2.3 Push-Pull Inputs and Downstream Effects in PepsiCo's Channel -- 2.4 Push and Pull for Services and Digital Channels -- 2.5 Beneficial and Harmful Feedback Loops in the Push-Pull System -- 2.6 Conclusion -- Chapter 3 Root Causes of Channel Conflict -- 3.1 Introduction -- 3.1.1 Examples of Channel Conflict -- 3.1.2 Myopia and Four Root Causes of Conflict that Strain the Partnership -- 3.2 Uncoordinated Pricing and Selling Effort -- 3.2.1 Double, Triple, and Quadruple Marginalization -- 3.2.2 Loss Leaders Have Their …
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