Getting multi-channel distribution right

Getting multi-channel distribution right

by Ailawadi, Kusum L.

Type Book
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Title Statements

  • Full title :Getting multi-channel distribution right / Kusum L. Ailawadi, Paul W. Farris.

Edition Statements

  • Publication Date:2020.
  • Edition:Second edition

Publication Statements

  • Publisher(s):John Wiley & Sons
  • Place of Publication:Hoboken, New Jersey
  • Language:eng
  • Publication Date:2020.

The Physical Object

  • Description:1 ressource en ligne (349349)

Edition Identifiers

  • ISBN:1119632889, 9781119632887, 9781119632917, 1119632919
  • oclc:on1157961890
  • LC Classification:HF5415.129
  • Dewey Decimal:658.9

Subjects

Circuits de distribution e-books Livres numériques Marketing channels

Writers

Ailawadi, Kusum L.

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