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Expert-comptable et délégué consulaire à la chambre de commerce et d'industrie de Paris, C. Jacquiau raconte les pratiques, légales ou illégales, de ces nouveaux commerçants et dénonce les méfaits d'un capitalisme purement financier qui menace les industries européennes.
An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a …
This is an all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. This book provides readers with a detailed overview of multi-channel marketing and explains its benefits, pitfalls, and great po…
"An all-encompassing guide to making the most from multi-channel marketing. Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as wel…
An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a …
Marketing channels
by Stern, Louis W., Ansary, Adel I., Coughlan, Anne T., Anderson, Erin M.
0
Type: Book
Marketing channels
by Stern, Louis W., Ansary, Adel I., Coughlan, Anne T., Anderson, Erin M.
0
Type: Book
"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation...and the real opportunity...is just beginning"...
"The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes updated statistics and cover…
"The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes updated statistics and cover…
"The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes updated statistics and cover…