"Transnational spatial relations offer a key point from which to study the geographies of contemporary globalization. This book assesses the possible cross-fertilization between two of the most notable analytical frameworks in this area : the world city network (WCN) framework, …
"Transnational spatial relations offer a key point from which to study the geographies of contemporary globalization. This book assesses the possible cross-fertilization between two of the most notable analytical frameworks in this area: the world city network (WCN) framework, i…
by Anderson, Erin, Stern, Louis W., El-Ansary, Adel I., Coughlan, Anne T.
[This text] uses examples taken from all over the world in order to demonstrate how companies come together to bring products and services from their point of origin to the point of consumption. [In the text], the authors reinforce the critical elements of marketing and distribu…
by Anderson, Erin, Stern, Louis W., El-Ansary, Adel I., Coughlan, Anne T.
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Marketing Channels (The Prentice Hall International Series in Marketing).
