Marketing channels
Marketing Channels (The Prentice Hall International Series in Marketing).
Read More ↓Title Statements
- Full title :Marketing channels / Anne T. Coughlan [and others].
Summary
Marketing Channels (The Prentice Hall International Series in Marketing).
Read More ↓Edition Statements
- Publication Date:©2006.
- Edition:7th ed
Publication Statements
- Publisher(s):Pearson/Prentice Hall
- Place of Publication:Upper Saddle River, NJ
- Language:eng
- Publication Date:©2006.
The Physical Object
- Description:xxii, 602 pages : : illustrations ; : 25 cm
Edition Identifiers
- ISBN:0131913468, 9780131913462
- oclc:ocm62133705
- LC Classification:HF5415.129
- Dewey Decimal:658.8/7
Table of Contents
Ch. 1. Marketing channels : structure and functions -- Ch. 2. Segmentation for marketing channel design : service outputs -- Ch. 3. Supply side channel analysis : channel flows and efficiency analysis -- Ch. 4. Supply-side channel analysis : channel structure and intensity -- Ch. 5. Gap analysis -- Ch. 6. Channel power : getting it, using it, keeping it -- Ch. 7. Managing conflict to increase channel coordination -- Ch. 8. Strategic alliances in distribution -- Ch. 9. Vertical integration in distribution -- Ch. 10. Legal constraints on marketing channel policies -- Ch. 11. Retailing -- Ch. 12. Wholesaling -- Ch. 13. Franchising -- Ch. 14. Logistics and supply chain management.
Read More ↓Subjects
Writers
No reviews yet. Be the first to rate this work.
Related Works
more →
Marketing communications
Contemporary issues in branding
Marketing management: a cultural perspective
Marketing channels
Administración de la cadena de suministro: estrategia, planificación y operación
Chopra, Sunil
Rate & Review