Title Statements
- Full title :Marketing channels / Anne T. Coughlan [and others].
Summary
[This text] uses examples taken from all over the world in order to demonstrate how companies come together to bring products and services from their point of origin to the point of consumption. [In the text], the authors reinforce the critical elements of marketing and distribution among a wide range of channels.-Back cover.
Read More ↓Edition Statements
- Publication Date:2006.
Publication Statements
- Publisher(s):Recording for the Blind & Dyslexic
- Place of Publication:Princeton, N.J
- Language:eng
- Publication Date:2006.
Notes
Originally published: Upper Saddle River NJ : Pearson/Prentice Hall, ©2006. 7th ed.
The Physical Object
- Description:1 audio disc ; : 4 3/4 in.
Edition Identifiers
- oclc:ocm68831330
- Dewey Decimal:658.87 T
Table of Contents
Introduction: Marketing channels, structure and functions -- Channel design, demand, supply, and channel efficiency: Segmentation for marketing channel design, service outputs; Supply side channel analysis, channel flows and efficiency analysis; Supply-side channel analysis, channel structure and intensity; Gap analysis -- Channel implementation: Channel power, getting it, using it, keeping it; Managing conflict to increase channel coordination; Strategic alliances in distribution; Vertical integration in distribution; Legal constraints on marketing channel policies -- Channel institutions: Retailing; Wholesaling; Franchising; Logistics and supply chain management.
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