Using theoretical frameworks and examples, this text encourages students to adopt an analytical and reflexive approach to business-to-business marketing.
"Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems, and for MBAs. It can also be used for …
"Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems, and for MBAs. It can also be used for …
Marketing channel strategy
by Palmatier, Robert W., Stern, Louis W., El-Ansary, Adel I.
fromAlways learning
'Marketing Channel Strategy' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Marketing channel strategy
by Palmatier, Robert W., Stern, Louis W., Ansary, Adel I.
fromAlways learning
Shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This eighth edition has a new title, a new structure, several…
Marketing channel strategy
by Palmatier, Robert W., Stern, Louis W., Ansary, Adel I. el-
fromAlways learning
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