Marketing channel strategy

Marketing channel strategy

by Palmatier, Robert W.

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Title Statements

  • Full title :Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.

Edition Statements

  • Publication Date:2015
  • Edition:8th ed., global ed

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:2015

Notes

Ancien titre: Marketing channels.

The Physical Object

  • Description:496 p.

Edition Identifiers

  • ISBN:9781292060460, 1292060468
  • oclc:on1040879670

Subjects

Circuits de distribution Marketing stratégique

Writers

Palmatier, Robert W. Ansary, Adel I. Stern, Louis W.

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