Marketing channel strategy

Marketing channel strategy

by Palmatier, Robert W.

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Title Statements

  • Full title :Marketing channel strategy

Edition Statements

  • Publication Date:2015
  • Edition:8. ed., Global ed

Publication Statements

  • Publisher(s):Pearson Education
  • Place of Publication:Harlow, Essex
  • Language:eng
  • Publication Date:2015

Notes

"Always learning."--Cover

"Global edition."--Cover

The Physical Object

  • Description:1 online resource : (illustrations)

Edition Identifiers

  • ISBN:9781292060460, 1292060468, 9781322576527, 1322576521
  • oclc:ocn932093979
  • Dewey Decimal:658.87

Subjects

Circuits de distribution Marketing -- Gestion Marketing -- Management Marketing channels

Writers

Palmatier, Robert W. Ansary, Adel I. Stern, Louis W.

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