Marketing management
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today. The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.
Read More ↓Title Statements
- Full title :Marketing management / Greg W. Marshall, Rollins College, Mark W. Johnston, Rollins College.
Summary
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent Marketing Management the way it is actually practiced in successful organizations today. The 3rd edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association, as the recommended key resources for the PCM exam.
Read More ↓Edition Statements
- Publication Date:2019
- Edition:Third edition
Publication Statements
- Publisher(s):McGraw-Hill Education
- Place of Publication:New York, NY
- Language:eng
- Publication Date:2019
The Physical Object
- Description:xxii, 403 pages : : color illustrations ; : 28 cm
Edition Identifiers
- ISBN:9781259637155, 1259637158, 9781260084993, 126008499X
- oclc:on1010604189
- LC Classification:HF5415.13
- Dewey Decimal:658.8
Subjects
Writers
No reviews yet. Be the first to rate this work.
Related Works
more →
Marketing - Management
Entrepreneurial marketing: how to develop customer demand
Nijssen, E. J., (Edwin Jacob)
Analysis and evaluation
Management extra
Rate & Review