Marketing management

Marketing management

by Kotler, Philip

Type Book
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Title Statements

  • Full title :Marketing management / Philip Kotler ; Kevin Lane Keller.

Edition Statements

  • Publication Date:2017
  • Edition:15. ed., Indian ed., 3. impr

Publication Statements

  • Publisher(s):Pearson India Ed
  • Place of Publication:Manipal
  • Language:eng
  • Publication Date:2017

The Physical Object

  • Description:Getr. Zählung ([756] S.) : : Ill., graph. Darst. ; : 28 cm

Edition Identifiers

  • ISBN:9789332557185, 9332557187
  • oclc:on1050948290
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8

Subjects

Marketing Marketing -- Management Marketingmanagement

Writers

Kotler, Philip Keller, Kevin Lane

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