Marketing management

Marketing management

by Chernev, Alexander Keller, Kevin Lane Kotler, Philip

Type Book
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This edition has been thoroughly streamlined and reorganized from the ground up, with updates and revisions in every chapter, to describe and interpret the functions of modern marketing management in the 21st century

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Title Statements

  • Full title :Marketing management

Summary

This edition has been thoroughly streamlined and reorganized from the ground up, with updates and revisions in every chapter, to describe and interpret the functions of modern marketing management in the 21st century

Read More ↓

Edition Statements

  • Publication Date:2022 [i.e. 2021]
  • Edition:Global edition

Publication Statements

  • Publisher(s):Pearson Education
  • Place of Publication:Harlow, Essex
  • Language:eng
  • Publication Date:2022 [i.e. 2021]

Notes

Tidligere: 15. edition. 2016

The Physical Object

  • Description:605 sider : : ill. i farver ; : 28 cm

Edition Identifiers

  • ISBN:9781292404813, 1292404817
  • oclc:on1332786879

Subjects

Markedsføring-lærebøger Marketing virksomheder -- lærebøger

Writers

Chernev, Alexander Keller, Kevin Lane Kotler, Philip

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  • Marketing Management, Global Edition -- (.pdf)

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