Marketing management

Marketing management

by Marshall, Greg W.

Type Book
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Title Statements

  • Full title :Marketing management / Greg W. Marshall, Mark W. Johnston.

Edition Statements

  • Publication Date:2010.

Publication Statements

  • Publisher(s):McGraw-Hill/Irwin
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2010.

The Physical Object

  • Description:xxvi, 566 pages, [78] pages : : illustrations ; : 28 cm

Edition Identifiers

  • ISBN:9780073529790, 0073529796
  • oclc:ocn971540055
  • LC Classification:HF5415.13

Subjects

Marketing -- Gestion Marketing -- Management

Writers

Marshall, Greg W. Johnston, Mark W.

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