Marketing

Marketing

by Lamb, Charles W.

Type Book
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Title Statements

  • Full title :Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

Edition Statements

  • Publication Date:c2013.
  • Edition:12th ed

Publication Statements

The Physical Object

  • Description:xxiv, [1], 833, [52] : : col. ill., col. maps ; : 29 cm.

Edition Identifiers

  • ISBN:111182164X, 9781111821647
  • oclc:on1302227479
  • LC Classification:HF5415

Subjects

Marketing Marketing -- Gestion Marketing -- Management

Writers

Lamb, Charles W. Hair, Joseph F. McDaniel, Carl D.

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