Marketing management

by Brunet, Johanne

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Title Statements

Full title :Marketing management / Johanne Brunet, François Colbert, Sandra Laporte, Renaud Legoux, Bruno Lussier and Sihem Taboubi ; in collaboration with Jean-Luc Geha ; translator, Karen Sherman.

Edition Statements

Publication Date:©2018
Edition:2nd edition

Publication Statements

Publisher(s):Chenelière Éducation
Place of Publication:Montréal, Québec
Language:eng
Publication Date:©2018

Notes

Translation of the 6th edition of : Gestion du marketing.

The Physical Object

Description:xi, 406 pages : : illustrations ; : 25 cm

Edition Identifiers

ISBN:9782765072515, 2765072515
oclc:ocn973792539
Dewey Decimal:658.8

Part 1: Key concepts. Marketing approach -- Marketing process -- Marketing strategy -- Creativity and marketing innovation -- -- Part 2: Analysis. Internal and external environments -- Marketing research -- Consumer behaviour -- -- Part 3: Commercial mix. Products, services and brands -- Marketing communication -- Relationship selling -- Distribution -- Price.