Marketing management

by Kotler, Philip

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Title Statements

Full title :Marketing management / Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.

Edition Statements

Publication Date:©2016
Edition:15e

Publication Statements

Publisher(s):Pearson India Education Services
Place of Publication:Noida, India
Language:eng
Publication Date:©2016

The Physical Object

Description:xxvi, 756 pages, 118 variously numbered pages : : color illustrations ; : 26 cm

Edition Identifiers

ISBN:9789332557185, 9332557187
oclc:ocn981761211
Dewey Decimal:658.8

Part 1. Understanding Marketing Management -- Part 2. Capturing Marketing Insights -- Part 3. Connecting with Customers -- Part 4. Building Strong Brands -- Part 5. Creating Value -- Part 6. Communicating Value -- Part 7. Delivering Value -- Part 8. Conducting Marketing Responsibly for Long-Term Success -- Appendix: Sonic Marketing Plan and Exercises -- Endnotes -- Glossary.