Marketing channel strategy

by Palmatier, Robert W.

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Title Statements

Full title :Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.

Edition Statements

Publication Date:©2015.
Edition:8th ed

Publication Statements

Publisher(s):Pearson
Place of Publication:Harlow, Essex
Language:eng
Publication Date:©2015.

The Physical Object

Description:496 pages : : illustrations ; : 23 cm.

Edition Identifiers

ISBN:9781292060460, 1292060468
oclc:ocn895709447
LC Classification:HF2015 653099
Dewey Decimal:658.84

Understanding channel strategies -- End-user analysis : segmenting and targeting -- Channel analysis : auditing marketing channels -- Make versus buy channel analysis -- Designing channel structures and strategies -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Emerging channel structures and strategies -- Managing channel power -- Managing channel conflict -- Managing channel relationships -- Managing channel policies and legalities -- Managing channel logistics.