Marketing in virtual worlds

Marketing in virtual worlds

by Wood, Natalie T.

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Title Statements

  • Full title :Marketing in virtual worlds / Natalie T. Wood.

Edition Statements

  • Publication Date:©2011.

Publication Statements

  • Publisher(s):Prentice Hall
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:©2011.

The Physical Object

  • Description:xv, 83 pages : : illustrations ; : 28 cm

Edition Identifiers

  • ISBN:9780136117179, 0136117171
  • oclc:ocn457156089
  • LC Classification:HF5415
  • Dewey Decimal:658.8/72

Table of Contents

An introduction to virtual worlds -- An introduction to Second Life -- Creating your Second Life -- User guidelines and technical support -- Exercises.

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Subjects

Marketing Marketing -- internet Marketing channels Réalité virtuelle virtual reality

Writers

Wood, Natalie T.

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