Marketing channel strategy

Marketing channel strategy

by Stern, Louis W.

Type Book
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Title Statements

  • Full title :Marketing channel strategy / Robert Palmatier, University of Washington's Foster School of Business ; Louis Stern, Northwestern University's Kellogg School of Management ; Adel El-Ansary, University of North Florida's Coggin College of Business.

Edition Statements

  • Publication Date:2015
  • Edition:Global

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:2015

The Physical Object

  • Description:496 pages : : illustrations ; : 23 cm

Edition Identifiers

  • ISBN:9781292060460, 1292060468
  • oclc:ocn959939956
  • Dewey Decimal:658.8/7

Subjects

Circuits de distribution Marketing channels

Writers

Stern, Louis W. Ansary, Adel I. Palmatier, Robert W.

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