Marketing channel strategy

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Shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This eighth edition has a new title, a new structure, several new chapters, and substantial revisions.

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Title Statements

Full title :Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.

Summary

Edition Statements

Publication Date:©2015
Edition:Eighth edition, Global edition

Publication Statements

Publisher(s):Pearson
Place of Publication:Boston, Massachusetts
Language:eng
Publication Date:©2015

Notes

Authorized adaptation from the United States 8th edition, for use outside the United States and Canada.

Date of publication from bookseller's website.

This eighth edition has a new title, a new structure, several new chapters, and substantial revisions.

Original edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.