Marketing channel strategy
'Marketing Channel Strategy' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Read More ↓Title Statements
- Full title :Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.
Summary
'Marketing Channel Strategy' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Read More ↓Edition Statements
- Publication Date:2015
- Edition:Eighth edition, Global edition
Publication Statements
- Publisher(s):Pearson
- Place of Publication:Boston, Massachusetts
- Language:eng
- Publication Date:2015
Notes
Authorized adaptation from the United States 8th edition, for use outside the United States and Canada.
Date of publication from bookseller's website.
This eighth edition has a new title, a new structure, several new chapters, and substantial revisions.
Original edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.
The Physical Object
- Description:1 online resource (496 pages :) : illustrations
Edition Identifiers
- ISBN:1292061057, 9781292061054
- oclc:on1156845344
- Dewey Decimal:658.87
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