Market-base management

Market-base management

by Best, Roger J.

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Title Statements

  • Full title :Market-base management / Roger Best.

Edition Statements

  • Publication Date:cop. 2014.
  • Edition:6th edition

Publication Statements

  • Publisher(s):Pearson Education Ltd
  • Place of Publication:Harlow, Essex
  • Language:eng
  • Publication Date:cop. 2014.

The Physical Object

  • Description:1 vol. (II-506 p.) : : ill., couv. ill. en coul. ; : 28 cm

Edition Identifiers

  • ISBN:9781292020396, 1292020393
  • oclc:ocn894041385

Subjects

Marketing -- Gestion Marketing stratégique

Writers

Best, Roger J.

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