Marketing Strategy

Marketing Strategy: text and cases

by Ferrell, O. C.

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Title Statements

  • Full title :Marketing Strategy : text and cases / O.C. Ferrell, Michael D Hartline.

Edition Statements

  • Publication Date:2017.
  • Edition:Seventh edition

Publication Statements

  • Publisher(s):Cengage Learning
  • Place of Publication:Boston, MA
  • Language:eng
  • Publication Date:2017.

Notes

Previous edition: 2014.

The Physical Object

  • Description:xviii, 554 pages : : illustrations ; : 28 cm

Edition Identifiers

  • ISBN:0357039238, 9780357039236, 9781337296519, 1337296511
  • oclc:on1128887952
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8

Table of Contents

Marketing in today's economy -- Strategic marketing planning -- Collecting and analyzing marketing information -- Developing competitive advantage and strategic focus -- Customers, segmentation, and target marketing -- The marketing program -- Branding and positioning -- Ethics and social responsibility in marketing strategy -- Marketing implementation and control -- Developing and maintaining long-term customer relationships -- Cases.

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Subjects

Case studies Marketing -- Case studies. -- Management Marketing -- Études de cas. -- Gestion Marketing -- Gestion Marketing -- Management

Writers

Ferrell, O. C. Hartline, Michael D.

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