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Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward app…
Marketing strategy: text and cases
by Ferrell, O. C., Hartline, Michael D., Hochstein, Bryan
0
Type: Book
Marketing strategy: text and cases
by Ferrell, O. C., Hartline, Michael D., Hochstein, Bryan
0
Type: Book
