Marketing strategy

Title Statements

• Full title :Marketing strategy / O.C. Ferrell, Michael D. Hartline.

Edition Statements

• Publication Date:2013.
• Edition:6. international ed

Publication Statements

• Publisher(s):South-Western Cengage Learning, South-Western Cengage Learning
• Place of Publication:Mason (OH)
• Language:eng
• Publication Date:2013.

The Physical Object

• Description:xxvi, 587 p. ; : 26 cm

Edition Identifiers

• ISBN:9781285170435, 1285170431, 9781285073040, 1285073045
• oclc:ocn928904604

Writers