Marketing strategy

Marketing strategy: text and cases

by Ferrell, O. C.

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Title Statements

  • Full title :Marketing strategy : text and cases / O. C. Ferrell, Michael D. Hartline, Bryan W. Hochstein.

Edition Statements

  • Publication Date:2022
  • Edition:Eighth Edition

Publication Statements

  • Publisher(s):Cengage
  • Place of Publication:Boston, MA
  • Language:eng
  • Publication Date:2022

Notes

Revised edition of the authors's Marketing strategy.

The Physical Object

  • Description:xix, 536 pages : : illustrations ; : 28 cm

Edition Identifiers

  • ISBN:9780357516300, 0357516303
  • oclc:on1242732557
  • LC Classification:HF5415.13
  • Dewey Decimal:658.802

Table of Contents

Setting the stage for marketing strategy -- Discovering market opportunities -- Developing marketing strategy -- Putting strategy into action -- Cases.

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Subjects

Case studies Marketing -- Case studies. -- Management Marketing -- Études de cas. -- Gestion Marketing -- Gestion Marketing -- Management

Writers

Ferrell, O. C. Hartline, Michael D. Hochstein, Bryan

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Files & Downloads

  • Marketing Strategy -- (.pdf)

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